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In an attempt to tie the three brands R744.com, Hydrocarbons21.com and Ammonia21.com together, all brand identities underwent a redesign and the websites got a brand new look in 2021.
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The logos of the three Marketplaces lacked visual connection. The logos were redesigned under one visual identity.
![](https://cdn.myportfolio.com/2b3345bd80566afd7d8cab5873be77ae/ccf28ccd-2cbe-4a31-a87f-e6db3dbf6e35_rw_3840.png?h=2d1df45acfe28f3a9b7e9d3758a71e59)
The Redesign of the Logos and the Visual Identity went hand in hand with the Revamp of the websites through all stages of the project.
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After thorough analysis of the Market, the Customers and the former Website, we defined the Customer Journeys.
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