In an attempt to tie the three brands R744.com, Hydrocarbons21.com and Ammonia21.com together, all brand identities underwent a redesign and the websites got a brand new look in 2021.
The logos of the three Marketplaces lacked visual connection. The logos were redesigned under one visual identity.
The Redesign of the Logos and the Visual Identity went hand in hand with the Revamp of the websites through all stages of the project.
After thorough analysis of the Market, the Customers and the former Website, we defined the Customer Journeys.
